The Super Bowl is undoubtedly one of America’s absolute biggest events in American sports. With it also comes one of the most expensive advertising times in connection with the TV broadcasts. The big companies that buy the advertising time also spend huge amounts on high-quality advertising productions in order to be remembered. Here are this years car brands commercials, of course focusing on electric cars.
Volkswagen
Volkswagen has a clear strategy that they have communicated over the past year: That they should rework themselves to become a “love brand”, a brand that creates emotions in drivers, passengers and the viewer. This is also the message in their Super Bowl commercial where they remind the American people of how they gave the brand a soul when it all began. The new soul comes with the all electric ID Buzz.
BMW
BMW takes the opportunity to show off its new flagship BMW i5 during Super Bowl. Christopher Walken has been brought in to support their mission. Both agree, there is only one original…
Kia
Kia shows off the brands new EV9. Their commercial is focusing on the person who has always stood up for us, the person who always wants to see us succeed. The Kia EV9 makes it possible to give back.
