The Chinese electric car manufacturer Nio is planning to launch a new car brand in Europe with a focus on cheaper electric cars. The name will be Firefly and the launch is planned for 2025, Reuters reports citing the brand’s chairman Lihong Qin.
At this time the information is scarce, but what we do know is that The Firefly brand will produce family cars with a focus on smaller models. In addition, Lihong Qin confirmed the launch of a third brand, Alps, without any specific timing. This too will focus on family cars.
Nio’s founder William Li has previously said that Nio wants to challenge European volume brands such as Volkswagen.
– Yes, in terms of price, this means that we are also attacking Volkswagen more strongly than before, William Li told the German newspaper Der Spiegel in May.
